Throughout 2019, ITV refreshed its on-screen identity for the first time in nearly six years!
Each week a different artist was invited to create a new ident representing the ITV logo as a 3D artwork.
Kristina’s commissioned piece was broadcast for the week beginning 11/02/2019.
Watch the ident
Here, Kristina talks about her inspiration for the work, use of colour, feeling connected, domesticity and what ITV means to her.
“I wanted the warmth and the colours to come thorough because that reflects the excitement an the joy you get from coming together to watch tv.”
“This work reflects ITV as a 21st-century broadcaster, part of the fabric of culture, as an endlessly creative organisation… The pieces are beautiful, daring, entertaining and sometimes challenging, and that is OK because that is exactly what good TV should be.”Tony Pipes, ITV Creative’s executive creative director.