A domestic scene with armchair, side table and lamp placed on a rug. The wallpaper, rug and armchair are all highly patterned in bright colours. The logo of ITV is formed where three different fabrics meet across the back of the chair.

Image shows the 3-Dimensional structural piece, commissioned by ITV, to convey their logo as one of the new idents.


ITV has refreshed its on-screen identity for the first time in nearly six years, with idents that will change every week throughout 2019.

“This work reflects ITV as a 21st-century broadcaster, part of the fabric of culture, as an endlessly creative organisation… The pieces are beautiful, daring, entertaining and sometimes challenging, and that is OK because that is exactly what good TV should be.”